Looking for the ultimate Shopify SEO guide to get your Shopify ecommerce store ranked on Google first page in 2022 and drive more traffic than ever before? Check out these tips!
What is Shopify?
Shopify is an e-commerce platform that enables anyone to open an online store and sell their goods. With Shopify POS, merchants can also sell their products in person.
Shopify is becoming the most popular e-commerce platform for companies of all sizes. Shopify has you covered whether you sell online, on social media, in a store, or out of the trunk of your vehicle.
What is ecommerce SEO?
Ecommerce SEO is the process of generating organic traffic from sites like Google by optimizing your product pages. You must ensure that your product pages appear among the top 10 organic search results.
In addition to optimizing your product pages, you should also optimize other pages such as About Us, Contact Us, etc. Google ranks pages based on how many people clicked on them. Pages ranked higher get more clicks, while those ranked lower get fewer clicks.
The most important thing is getting into the top few spots because if you’re below the fold, you won’t be seen by many users. A study shows that only 4.8 percent of people go beyond the first page of search results. So, it would be best to focus on getting into the top few places.
There are many different types of rich snippets, but most are included in Google Search. These include Featured Snippets (also known as Top Stories), People Also Ask, and Related searches.
Each type of rich snippet contains information about the page being searched for. For example, if you were looking for a specific product, a Featured Snippet may contain details such as price, product reviews, and availability. A related search may show similar products to what you’re interested in.
On the other hand, a top story may be more general, showing news articles about the topic.
Ecommerce SEO for beginners is an important part of any online business strategy. Learn how to rank higher than competitors by following these steps.
Why Search engine optimization is vital for ecommerce?
Search engine optimization is very important to ecommerce because it helps improve visibility in search engine result page (SERP)s.
When you optimize your website, create pages that address keywords and user intent, get backlinks from other websites, and get website traffic from the organic search results.
The more pages you optimize for, the more pages begin ranking. Getting website traffic by optimizing for organic search helps you spend less money on paid marketing.
1. Optimize Your Shopify Site Structure:
Your website should be easy to navigate. You shouldn’t create too many Product categories or subcategories. Keep Product Category and Subcategory very simple. Use 3 click rules to create the navigation menu of the webpage.
A simple site structure looks like this: Your products are only a couple of clicks away from your homepage. It makes it easy and fast for customers to find what they’re searching for and easy for search engine bots to crawl the site. You can organize your content by creating Product categories or subcategories.
You should include an about page, a contact page, and a search box on your website. Don’t skip them!
2. Improve the User Experience:
Now let’s take a look at a few ways you can boost the user experience on your website, which will also help your site to rank higher in search engine results. Boost Your Site Performance Use a fast, mobile-ready theme.
Optimize your Product images by removing anything unnecessary. Remove any apps which you aren’t using. Use a responsive design and try to avoid using sliders. Please don’t use them. Use responsive designs. These are some of the ways to speed up Shopify.
Use next-generation image file extension like .webp or .svg to optimize the loading times of the website. Use a content delivery network to fast load times of content.
3. Research the Right Target Keywords:
No Shopify SEO guide wouldn’t be complete without tips on keywords research – the foundation of SEO success!
You should start by making a list of keywords (try to make a list of easy keyword difficulty and long-tail keywords) with at least five main topics that your customer cares about and is closely connected to your product. Put yourselves in your customers’ shoes. What search terms do you use to find the products that you sell? Make sure that only consider relevant keywords related to your business.
You can find inspiration for these topics by looking at other people’s websites. For example, you could search for keywords on Google or Bing related to your product.
You could also use social media hashtags to see what others say about your topic. You could also read forums and subreddits related to the topic to find your target keyword.
Always choose keywords with low competition, easy keyword difficulty, and high search volume. Finally, for a keyword research tool, you could use Keyword Explorer tools like Ahrefs, Moz, Semrush, etc., to get keyword ideas of how many times those words appear on the web.
4. Optimize Your Shopify Products Pages:
Optimize your homepage first because it is the most important page. You want to make sure that people land there when searching for your products. Then, start optimizing your product collection pages. This is where you’ll display all of your products and allow customers to buy them. Keep the product URL as short as possible.
Next, optimize your top-selling product pages with appropriate product descriptions. This is where your customers will go to purchase your products. Finally, optimize your category pages. These are the pages that contain subcategories of your products. Make sure that these pages are optimized as well.
Optimize your product listings page with the proper product descriptions and product titles.
Product pages for the most popular items that were built before the launch of the store. Each product page includes title tags and meta descriptions based on keywords used by the customer who made the search query.
Your keywords should fit into the text naturally. If they sound unnatural or are challenging to work in, you may need to reconsider your chosen keywords. Alt text for images can also optimize for SEO, but even that needs to fit naturally.
5. Build Links to Your Store:
Search engines use backlinks to determine how the wider communities value your site. Think of backlinks as word of mouth for SEO.
Do properly Internal Links with products and Pages. It’s an off-page optimization strategy that relies on establishing your credibility and trustworthiness. How can you get links to your store? Here are a few tips:
If you sell products made or provided by established companies, they might have a policy that authorized resellers can get a link. Email them to ask if they’ll link to your store.
Reach out to industry leaders and influential people in your niche to ask them to interview you about your product or service. You can use the mention to find mentions of your name online. Send emails to them asking them to link to you instead of mentioning you by name. This could lead to some great backlinks.
Check for broken link and find out it using SEO Tool “SEO Quake“. After finding the broken link on web pages, replace it with live links. You can use the broken link method to create high link authority backlinks.
You can use SEO Tool like Ahrefs to know your competitor’s backlinks strategy and SEO strategies applied by them.
We also have an ultimate guide on how to link building with lots more SEO strategies you can use.
6. Rank Higher With Content Marketing:
Now that you’ve got everything else in place, we will talk about content marketing. Create original content that adds to the overall user experience. Make a content strategy with a calendar to publish the content throughout the year with proper planning.
Content Type: Try to write informational content for the user that adds some value to their lives. Check for duplicate content on web pages; if found, remove the duplicate content from there and replace the duplicate blog content with an original piece of content. When writing fresh content, try to mention keywords in the content.
Be sure to answer customer questions and have all the details about your products before adding them to your store.
7. Use the Best Shopify SEO Apps and Tools:
This section will cover five tools and Shopify SEO apps to help you improve your site’s ranking. Multilingual. Consistently updated as search engines change, automatically checks your shop, and alerts you of problems via email. This Shopify app helps you target SEO issues that are worth fixing, helping you save time while still improving your SEO; it provides automated, regular checking of page titles and headings, meta descriptions, speed, content, and article structure, all to make sure your site is as optimized as it can be.
Cut down on time spent optimizing my site. Eliminates the manual entry of meta tags and alt tags. Write structured content for Google and other search engine bots. Smart SEO allows me to generate relevant meta tags for products, collections, blog posts, and articles.
Optimize images quickly and easily. Don’t waste time trying to code image optimization yourself. Use an image optimizer instead. Keep your website fast by optimizing images. Get free SEO advice to make sure your site is optimized for search engines. Edit multiple pages with one click.
Yoast makes it simple to optimize your site using keywords that you choose. You can see what keywords your competitors rank for and how many people are searching for those keywords. You can also see which pages on competitors’ websites get the most organic search traffic and which ones aren’t as popular.
SEMrush helps you with keyword suggestions you didn’t know about or which you’re currently underusing.
OptinMonster helps improve your shop’s conversion rate by optimizing it for the keywords you already have.
Skates.co.UK added £2000 a day by using OptinMonster campaigns. White River increased sales by 35%.
OptinMonster also integrates into every major email marketing system. Join us today. That’s it! By following these 7 steps, you’ll be climbing the search engine rankings in no time. You can now capture website visitors before they leave.
All of the above mentioned 7 Tips may not include everything you need to know about Shopify SEO. But by following them, you will definitely be ahead of your competitors. Hopefully, we will see significant Traffic from Search Engines.