Modern marketing strategies include social media content creation. Although nearly 90% of companies are involved in content marketing at some level, very few manage to create contagious social media content that Internet users can share. This level of engagement is essential for content to be effective.
There are many ways to make interesting content that is more likely to spread through social media. I’ll be sharing practical tips in this article. Let’s first discuss what happens behind the scenes when social media sharing takes place.
What motivates users to share content?
It is scientifically proven that sharing digital content can be motivated by science. Researchers have identified a variety of psychological triggers that encourage people to participate in online activities. Here are the most important:
Social Approval: People love sharing their opinions and getting positive feedback from their friends and family. The act of sharing content allows you to communicate your personality to others.
Communication: Humans can communicate with other people. Digital content allows us to build relationships with others more quickly and easily.
Support Ideas: Social media use to support ideas, political views, and personal beliefs. It allows users to connect with an altruistic greater good.
Entertainment: Many people use social media for entertainment. Humour, memes and videos are all part of entertaining content.
Because these types of interactions often overlap, it can be hard to identify the different ways people interact online. These primary motivations are a good starting point to create content that encourages users to take part. These are the following:
12 Tips to Increase Social Media Engagement:
1. Create high-quality content:
Although this seems obvious, it’s often overlooked. There is no shortcut to sharing quality content. You cannot expect your followers will be interested in superficial topics if you don’t spend enough time researching or creating content. Longform content is performing better than ever.
It can be time-consuming to develop content. Here are some resources that I have used in the past.
Blog Title Generator: This tool shows you the top topics within any niche.
Headline Analyzer: Your headline is what your readers see first. It would be best if you created a compelling and catchy solution. If you succeed, the Headline Analyzer will show you.
2. Smart Structuring is a good idea:
Internet users are quick readers and will not be turned off by a “wall” of text. Use bullet points, numbered lists and headers to organize your content in a way that highlights key information points.
3. Add value to users’ lives:
Although informative content is excellent, if clients and readers can’t apply your words to their lives, they won’t benefit from your information.
The primary purpose of content is to solve users’ problems and show them how to overcome them. It will build brand loyalty and keep customers coming back for more.
The content you create will likely be shared if it is helpful and genuine.
4. Keep your Audience in mind:
Before you create or share content, think about who your audience is. Ask them if they’d like to see it and share it with their friends.
After you have some ideas, you can poll your audience to get comments and maybe even start a debate. This creates engagement and gives you valuable insight into their needs.
5. Make infographics:
Infographics can be informative, but they are easy to understand. Because they are visual, infographics make it easy for most Internet users to share visual content via social media.
Piktochart is a tool that allows you to create infographics of decent quality. You don’t need any graphic design skills. It is essential to use your business knowledge and data to create something that your audience will value.
6. Trigger Emotions:
Because they provoke strong emotions among users, some of the most popular marketing campaigns have gone viral. Numerous studies have shown that emotions such as sadness, anger & happiness can be used to motivate people to share digital content. Are you familiar with the #ItCanWait campaign?
Learn how AT&T used storytelling, art, and user engagement to launch this public safety campaign. Insincerity can backfire if you try to co-opt causes unrelated to your business. If you do see an opportunity to help, make sure it is done well.
7. Remember the good times:
When talking about emotions, don’t forget nostalgia. People enjoy the content that evokes old memories. If you do your research well, you will pinpoint the right target audience for what you should offer.
Take this Microsoft commercial from the 90s, which was created to promote Internet Explorer. You will be amazed at the positive reaction it received.
8. Offer incentives:
Always, People love free stuff. It is a great way to increase interest in your products and services. Many social media pages offer giveaways based on random drawings. To enter, users need to like, share, or follow a page. It has a huge ripple effect and more than pay for the reward.
9. Exploit Trendy Topics:
Marketers must keep up-to-date with the latest topics. Marketers must stay up-to-date with industry news and use it to create shareable content. Take a look at how the Norwegian Airlines commercial reacted to Brad Pitt’s celebrity news.
10. Organize Contests:
Contests can be an excellent way for your audience to get involved and encourage them to share your content. People love to compete and often do so with their colleagues and friends.
It is the reason why they are the most popular sharing tool. You only need a good idea and some money to launch the contest. Take a look at this KFC football challenge.
11. Have Fun:
While your business may be severe, your content doesn’t have to be. Funny posts, images and videos can grab users’ attention and get them to share your content.
12. Use video content:
Video content is rapidly becoming the most popular type of online content. Some studies predict that video content will account for 80% of all internet traffic by 2018. Video content must be part of your content strategy.
Twitter, once known for its photo-sharing network, has now added a video to their portfolio. This type of content can go viral, like the Nike video.